Attention Real Estate Agents: Stop Fighting Over Resales, Stressing About Getting Paid a Commission, Worrying About High Interest Rates, and Dealing with Limited or Lack of Inventory!

Start Predictably Attracting New Construction Buyers, from Across the Country, and Earn Higher Commissions + Potential Bonuses in Just 3 Days!


“It takes the same amount of effort to market and sell a $300,000 townhome as it does to sell a $3.2 million dollar condo… regardless of whether real estate agents want to sell single family homes, townhomes, condos, or all three… the effort to attract these buyers across the US is the same and we’ve helped hundreds of agents do this successfully,” says The Iconic Agent Founder, who’s helped  real estate agents across the country over 400 million in additional new construction in the last half-decade. 

Did you know that a majority of average, or struggling, real estate agents have the ability to easily transform their businesses... but don’t ask the right questions and are blind to what’s been hidden in plain sight?

From the Desk of The Iconic Agent.


Dear Real Estate Professional, MARK YOUR CALENDARS because you're invited, in March 2025, to beautiful Pompano Beach Florida (2 blocks from the beach) for a live, intimate 3-day workshop where you'll discover the secrets top-producing real estate professionals are using to get a consistent flow of new construction buyers from across the US, guaranteed commissions, additional bonuses, and lower interest rates for clients. 


These new construction clients are purchasing:

  • New Single Family Homes
  • New Villas &Townhomes
  • New Condominiums
  • ...New Residences from Working Class all the way up to Luxury Price Points ( and everything in between).

However, this 3-Day Workshop is NOT for Everyone… it’s admittedly pricey and limited to only 20 real estate agents that want to quickly transform their careers in 2025.

Here's a recap of one of the most recent workshops:

Before We Get Started Let’s Talk About Who This Workshop is NOT for:
  • Broke or Cheap Non Producing Agents
  • The real estate agent that thinks he/she knows it all because they read a book, or watched a YouTube video about marketing and responds with comments like… “I know about marketing I already tried it"
  •  The agent that makes excuses that they don’t have time to learn something new... yet they continue to struggle with their business
  • Agents that are afraid or unwilling to bet on, and invest in themselves
  • Lazy Agents looking for an easy button and not willing to put in the work or want someone else to do the work for them
  • Desperate agents looking for a silver bullet or who need a hailmary 
  • Agents not willing to collaborate and share with other like-minded agents
  • Agents that don’t need more business and choose to work harder instead of smarter
  • Agents that make excuses for their lack of production and don’t accept personal accountability for where they are
  • Agents that have no interest in selling new construction or changing their tax bracket
  • Agents that don't want to win
  • This is NOT FOR AGENTS THAT CAN'T COMMIT DOING THE PRE-WORK REQUIRED AND 3 FULL DAYS TO WORK ON THEIR BUSINESS.
Now Let’s talk about who this workshop is REALLY for:
  • Agents that want to work smarter and not harder
  • Agents that want to break into new construction without worrying about barriers or competition
  • Agents who are currently investing in marketing and want a to know how to master attracting new construction and luxury new construction  buyers from across the US 
  • Smart agents (not average agents ) who don't want to reinvent the wheel or waste countless hours and dollars trying to figure out new construction marketing on their own. 
  • Agents that want a curated learning experience customized to their business and lead by experts
  • Agents that want hands-on attention from industry leaders to ensure they don’t get stuck or lost
  • Agents that want to collapse time and gain expertise quickly so they can gain the competitive edge faster
  • Go-getter agents who are hungry for success and ready to disrupt their markets.
  • Agents that want to Network, collaborate, share,  and get ideas from other agents to improve their business
  • Agents that want a college degree level real estate marketing training without the time or cost of a graduate degree
  • Agents that want a Return on Investment on every marketing dollar they spend. 

Hi my name is Damon Greene, I’m the founder of The Iconic Agent (the #1 New Construction Marketing Mastery System and Largest Online New Construction Marketing Community in the U.S with over 4800 members).


I'm and a speaker,  real estate agent, podcaster, and real estate marketing mentor. 


The Iconic Agent has been featured on multiple stages across the United States (including the United Wholesale Mortgage Auditorium),  we've been published in articles on Yahoo news, Bloomberg, Fox and CBS affiliates, and we've been featured on the Lab Coat Agents Podcast.


Since 2017 my team and I have been able to help agents, JUST LIKE YOU, sell WELL OVER $400+ million in additional residential new construction, and luxury new construction, without selling their soul or participating in marketing activities that cause them anxiety. 


So here are some reasons you may be struggling to sell more new construction

You know that new construction pretty much sells itself (...and that’s one of the many advantages of new construction), but you think the builders prefer their on-site reps over real estate agents.


Or since all the new construction is being built and sold already… you're feeling late to the game…leaving you feeling under-valued, sidelined, and like you've missed the opportunity. 


Or maybe you’ve had a difficult interaction with an on-site sales rep and you have a mental block in your mind that builders and sales reps don’t want to work with agents.


Or maybe you feel you have no clue what to say, or how to approach developers and on-site reps, and avoid it because the fear makes you anxious.


Or maybe you see the advantages of new construction (or luxury new construction) and you LOVE it… but you don't have qualified buyers for new construction…leaving you feeling disconnected from the market. 


Or you don’t have enough time in your day to learn something new because you work a  full, or part time, job ..or another business… but want to eventually supplement or replace your current income but haven’t figured out how


Dedicating more time to try and figure out something new just isn’t in the cards right now…You’ve got bills to pay, and you can't take time away from what’s keeping the lights on to try to figure out something else…but while you are prioritizing your business or job income you realize opportunity to sell new construction is quickly passing you by. 


Maybe…


You’ve been severely disappointed by your broker, team leaders or mentors because they aren’t providing the support that you expected, but they're sure happy to dip their hands in your pockets when you do have a sale. 😐

…leaving you feeling EXPLOITED rather than supported!


Or maybe…you’re a busy agent and just don't have enough time to add another thing to your plate…especially when you’re not even certain it will work….UGH !


Or maybe you’ve tried tried marketing and lead generation yourself and come to the conclusion that it doesn’t work… or you've spent A LOT of MONEY on marketing and were screwed over and lied to by the vendors…leaving you feeling burnt out, skeptical, distrusting, and Jaded…but realizing that lack of marketing is SEVERELY LIMITING your ability to find new clients. 


And then what about all of the information overwhelm? 


Who do you listen to? 


Who's stuff really works and who has ulterior motives? 


There's so much information out there… who can you trust?


…and this information overwhelm leaves you feeling paralyzed, like a deer in headlights, and causing either inaction or poor decision making.


Or maybe…you’ve tried Facebook ads…. Got some leads, but most were a bunch of looky lous… or accidentally clicked on your ads (so they say).... And you have to nurture them for months or years to get them to take action (who’s got time for that? You’ve got to eat now!)


Or…you’ve gotten zero, or sub-par, results from lead generation services that promised an abundance of business. You were sold a bag of goods by sleazy salespeople, coaches, lead generation companies and “experts”, just taking your money and leaving you with nothing but questions and a drained bank account… causing more skepticism and distrust. 


They Sold You The Dream and Delivered The Nightmare!


Maybe you’ve come to the conclusion that you’ve spent way too much money on marketing, not getting enough back in return, and you've decided lead generation and marketing won't work for you, or you're just not cut out for it…leaving you totally burned out.


Or maybe you were told (from agents with a decade long book of business) that all you need is a few clients and you can live off referrals…but you’re not seeing consistent closings


You’ve been heavily relying on your sphere of influence… but you desire to increase your price-point with new construction…however your current sphere and pipeline is BROKE and can’t afford new construction, or luxury new construction… leaving you frustrated that you’re missing out on the opportunity because your hands are tied.


Or you’re sphere and pipeline has champagne taste and beer budgets and they are waiting for the real estate apocalypse…aka Prices to crash (more like a pipedream)... 


Or if you’re lucky… you’ve sold some new construction homes but don’t have a way to reliably, predictably,  and consistently find new construction buyers and build a quality new construction prospect pipeline…leaving you irritated because someone is selling all those homes and IT SHOULD BE YOU. 

 

And that’s just the tip of the iceberg...

….with these challenges  and lack of sales you're more stressed… you need to dip into savings, and relying on maxed out credit cards to make it to the next closing. 


You're sick of the roller coaster commissions and having to rely on your spouse/partner’s income to stay afloat… the NAR commission rules and the required buyer brokerage agreements are adding more stress to your life with the uncertainty of getting paid with resales… not to mention all the competition.

 

You've began adopting poor physical and mental health habits (ignoring them) and you’ve put your health on the back burner until you “figure this out”. 


Or worse… maybe you’re sedating with alcohol, or self medicating, overeating/undereating (or had SERIOUS THOUGHTS of Doing so), trying to take your mind off of the severity of the situation. 


You're staying up at night…losing sleep, trying to figure out what to do, losing confidence in yourself, losing confidence in the real estate industry, second guessing everything and everyone, and wondering is real estate right for you


This stress causes a strain in your family dynamics and you’re forced to have uncomfortable conversations about money with your family… you’re snapping at the kids/spouse when they ask for, or need, something that costs money…knowing that just one new construction closing will solve theses issues.


…maybe you’re avoiding family and friends so you don't have to hear their advice about getting a “real job”... you’re isolating and telling yourself “hey, I can figure this out on my own”, but you're not seeing the progress that you desire in your business… and don’t know where to turn for answers.  


You're watching (in real time) all the new construction going on around you, and being sold…it’s just not being sold by you….but someone is selling it. You’re racking your brain asking yourself who is selling it and how…thinking to yourself it can’t be that hard.


You’ve thought intensely about giving up or letting your license lapse. You're wondering how are these other agents are selling new construction…they’re not better than you…they’re not smarter than you… How are they doing it? What are they doing?


You're secretly envious of your peers who are regularly selling new construction as you watch your bank account like a hawk…coming to the realization that there’s more month than money.

It’s NOT YOUR FAULT if you’re struggling...

Here are the facts...


When you attended real estate school and passed your license test, there was no lesson that taught you how to attract new construction buyers


Licensing courses typically don't even cover new construction marketing (or real world marketing)... and even with new construction CE certifications… these programs show you what to do AFTER you have a client…but what they don’t cover is how to get new construction, or luxury new construction clients.

 

And with marketing… here’s the unfortunate truth. Real estate agents are easy prey for marketers… all you have to do is make some ridiculous guarantee about closings, or mention cheap leads and vanity metrics (like views and subscribers)… and unsuspecting agents will throw their credit cards at the first sales person to take it.


...most lead generation companies and real estate marketing/ad agencies only focus on general real estate lead generation and have no real quality control or the ability to specifically attract new construction leads and buyers.


The real issue is many agents have been taken advantage of by shady marketers, coaches and Lead generation companies that over promise and underdeliver…with unrealistic guarantees and unproven tactics... they have no real results or data to back up their claims… they have limited or super expensive support… and there aren’t any real case studies or people you can talk to to find out if they’re legit.


And let’s not even go into the Latest brokerage “experts” that are recruiting for their downline promising training only to overwhelm you with information to feel like you’re getting value. …then once you’re in you realize you’re on your own with limited support and outdated training, or tactics that no longer work because everyone else in their brokerage downline is using them.

What if YOU Could easily attract new construction buyers… regularly earn 3% commission (or higher), potentially earn bonuses in addition to your standard commission, AND attract buyers with money that want to work with you?

What if…

  • You knew simple ways to identify new construction that’s been hidden in plain sight and find deals other local real estate agents weren’t aware of

What if…

  • Builders and on-site sales staff actually needed you and wanted to work with you and educate you on all their new projects PLUS assist you in selling them

What if…

  • On sales reps want to partner with and keep you informed on emerging opportunities before other agents

What if…

  • You could easily overcome your fears and anxiety with a simple way to approach developers and on-site sales reps that made them want to talk to you (a simple approach that works with buyers too)

What if…

  • You could walk into a new construction home with a buyer who's eager to move forward, knowing you'll earn a 3-5% commission check for your expertise. No more sleepless nights worrying about the next paycheck

What if…

  • You easily found new construction projects where you were guaranteed to receive 3%-5% or higher commissions and potential bonuses…realizing new construction is the easiest (and most profitable) sale you can make.

What if…

  • You had a step-by-step, time efficient strategy (that didn’t have you wasting time) to attract new construction buyers, across the US, without taking time away from your current job, business, or life …and even allowing you to supplement (or multiply) your current income

What if…

  • You had access to a mentorship network and resource community where, in a short amount of time, you could learn, and implement, a new construction buyer attraction strategy, getting hands-on, over the shoulder, support from proven experts willing to help, and like-minded real estate agents, willing to collaborate, AND hold you accountable…allowing you to cut through the noise and giving you the confidence needed to grow your business...

What if…

  • You earned an additional $12,000, $15,000 or $20,000 in commission within the first 4.5-5 months of implementing this system …realizing the solution to your financial goals is simply rinsing and repeating the process

What if…

  • You could earn an extra $60,000+ in commissions selling new construction in the next year without taking away from what’s already working in your business

What if…

  • You had access to a system where you actually learned the fundamentals of effective marketing and you got a minimum return on investment of 300% (or more) AND you had clealy defined goals and full control of your business and income in 2025.

What if…

  •  You no longer had to rely on your broker, your team, or your broke and indecisive Sphere of influence, and you were consistently able to build a quality pipeline of new home prospects and buyers on your terms…that also referred additional business to you.

What if you could accomplish more marketing your business in 72 hours than you have in all of 2024?

This is EXACTLY what you'll be able to accomplish at The March 2025 3-Day Iconic Agent New Construction Marketing Mastery Workshop.


This 3-Day In-Person, hands-on, over-the-shoulder, workshop will be held in Downtown Pompano Beach Florida (2 blocks from the beach) at an exclusive LUXURY location …where you will learn the proven and repeatable new construction marketing and lead generation process that agents, just like you, have leveraged to sell millions in additional new construction, and luxury new construction, real estate over in the last half decade.


You'll be treated like the VIP you are... so when you attend…you will not have to worry about a thing — so you can  work stress free and focus, learn, understand, and implement.


Here's our promise:
By the time you leave Pompano Beach on day 3, you will have a thorough understanding of the new construction marketing process and your complete new construction lead generation campaign will be setup...ready for you to start generating leads and earning commissions.


Here’s a preliminary Agenda of what will be covered.

  • [Day 1- before lunch] Strategies to Find New Construction and Luxury New Construction anywhere in the US- Identifying new construction communities that are committed to paying real estate agent’s a commission (sometimes higher than 3% with potential bonus) and become the Local New Construction Expert. Discover Strategies to building On-Site, and Developer, Partnerships and becoming their Go To Agent…so you’re the first person they call to get deals done. (This information helped Rob in Wesley Chapel Fl save a $600k deal from falling through because his on-site partner alerted him to another deal that just fell out of contract on her side...allowing his new clients to scoop in and purchase their dream home)
    BONUS: Major Developer Representative Panel Discussion and Q/A Session

  • [Day 1 - after lunch] - Identifying New Construction Communities with the Most Buyer Demand across the country- Collapse time and prevent wasted money by knowing exactly which communities have the most profit potential and the most buyer demand (locally and out of state) so you can be sure you only select the communities that will yield the highest price points and most commissions. (Our client Len in New Jersey leveraged this strategy and chose a community with HUGE buyer demand resulting in him selling over 15% of the units in the community and raking in 100's of thousands in additional commissions)

  • [Day 2] Understanding and Implementing the 24/7/365 New Construction Buyer Attraction Sales Pipeline - You’ll discover how to attract in state, and out of state, buyers for new construction and luxury new construction, and how to access to buyers before Zillow, Realtor.com, Ylopo, Facebook Marketers, and Local Brokerages…so you're the first real estate agent they meet and you keep your pipeline full of interested prospects that keep commissions rolling in with barely any competition.

  • [Day 3] Targeted Branding and Engagement Strategies that Make YOU the Most Memorable Real Estate Agent to your Pipeline - Discover targeted branding strategies and highly effective automated Engagement strategies so that you are the first real estate agent your pipeline thinks of when they (or someone close to them) needs a real estate agent. This strategy also is effective for getting your pipeline to send you additional referrals and sales. (Sharon in Winter Garden received over $2 million in additional referral sales (from leads that never even purchased with her) using this highly effective but practically unknown strategy).

So Let me ask you…


Do you want to work with buyers where you’re guaranteed to get a commission?


Would you like to work Solely with new construction or luxury new construction buyers?


Would you like to get the inside scoop on new construction opportunities and have builders and sales reps keeping you in the loop regularly?


Would you like to increase your price point and earn more commissions per sale?


Would you like to deal with buyers with intent… looking to buy soon and knowing what they want?


Would you like to stop dealing with a bunch of head ache clients that have no clue what they really want?


Would you like to stop fighting with every other agent over limited resale listings?


Would you like to prove to your spouse, family and peers that you can really make real estate work?


Would you like to finally get clear direction and instruction so you actually understand marketing and feel confident that you can implement anytime you desire?


If you answered yes to any of these questions you'll want to reserve one of the 20 spots for this Q1 business changing workshop.

Spots are limited. We only have room for 20 SERIOUS Real Estate Agents and we currently have a waiting list of over 68 Agents waiting to get on. 

When you understand how to master the skill of marketing you contol your business and life! 

The real estate agents that master the skill of  marketing and following up regularly and nurturing every lead in their pipeline are the ones that become, and stay, mega top-producers. 


Here are the benefits of attending the workshop:

  • You’ll have hands-on access to industry experts to hand hold you through the process so you don’t get stuck, lost, or left behind
  • You'll  get 100% Clear on Goals for 2025 and how to accomplish them with accountability from the team and community
  • Fast track your progress and understanding by 10X-20X by implementing with the experts while you learn
  • You'll receive all the tools and strategies to streamline your marketing and lead generation, so you feel confident and clear with your marketing.
  • You’ll have a clear roadmap and walk away with an entire years worth of engaging automated follow-up so that you become the most memorable agent to your entire pipeline. 
  • You’ll have complete confidence in your ability market your business in 2025 and beyond.
  • You'll save months (if not years) of your valuable time trying to figure new construction marketing and lead generation…you’ll have access to everything you need to be successful, in only 3 days, so you can save that time and work on doing more deals
  • You’ll be able to create any future marketing campaigns with 80% less effort and time so you can focus on growing your business faster (and spending or re-investing the additional commissions you’ll generate).
  • You'll have the skills to re-engage your old stale, or current, pipeline and extract more sales and quality referrals
  • You’ll learn the simple proven method that forces leads to engage and want to have conversations with you every time you use it. 
  • You'll discover insider real estate, relationship building and marketing secrets only shared with VIP clients, and business partners in person. 
  • You'll receive Lifetime Training and Support after the workshop and 24/7/365 Access to The Iconic Agent Team (via the Iconic Batphone)

Real Estate Agents in Attendance will received the red carpet treatment.

This workshop was be intimate and was only available for 20 real estate professionals. The event will be held at a Luxury hotel 2 blocks from the beach with Amazing ocean views. 


Each attendee’s breakfast, gourmet lunch, and Happy Hour( drinks and food) will be covered with the initial investment. Happy Hour will be at the rooftop bar overlooking the Atlantic Ocean.


Once you get there you won’t have to lift a finger…just bring your laptop and be ready to work.


All you’ll need to do is get to Pompano Beach and secure lodging (we'll provide a list of recommendations and travel accommodations once you register) and we’re covering everything else...including the education to skyrocket your business.  


As a Bonus Live Attendees will also Receive (Value of over $3299):

  • 1 Professional Headshot for marketing and branding (Value $800)
  • Upon completion of the workshop and setting up your campaign you'll receive a certificate of completion, and a professionally written buyer representation press release  distributed to over 250+ news outlets across the country (HUGE Credibility boost) (Value $599)
  • BONUS Day 3: Celebrity Influencer and Top-Producer Question/Answer Panel on Day 3  - How to Tie in Video and Social Media  with the New Construction Marketing Process to stay top of mind Generate New Leads and Business (Value $2000)
  • Bonus Day 1: Major Builder Representation Question and Answer Session #cheatcode


Here what prior attendees experienced:

Let's Recap What You'll Get and The Value:

  • Hands-On Over the shoulder personalized training for three full days with Damon, Nate and team guiding you through setting up your new construction marketing and lead generation campaigns so you will leave with your entire campaign setup (Value $24,000)
  • FREE Marketing Control Center/CRM for 3 Months then lifetime access for $67 monthly (Value $599)
  • 1 Professional Headshot (Value $800)
  • Completion certificate and Nationally Syndicated Buyer Representation Press Release Written  and Distributed For you to over 250 news outlets across the country  (Value $599)
  • BONUS: Top-Producer & Celebrity Influencer Q&A Panel Session on Day#3 (Value $2000)
  • BONUS: Major Developer Representative Panel Discussion and Q&A Session on Day 1 ($999) 
  • Breakfast, Gourmet Lunch, Happy Hour Drinks and Appetizers all 3 days (Value $299)
  • Participation in the Iconic Agent Goal Mapping Mastermind: Get 100% clear on your 2025 goals and life and an executable plan to realize your goals (Value $5,999)
  • Exclusive Professionally Recorded Replays from all 3 days of the event FOR ATTENDEES ONLY. (Value $3500) 

Total Value $38,795


3 Day Attendee

  • 3 Day Hands-On, Over The Shoulder  Workshop
  • Breakfast & Gourmet Lunch included all 3 days
  • Happy Hour Drinks and Appetizers Included
  • Professionally Recorded Replays Lifetime Marketing Training and Support/Updates

$6,499

Bring A Partner/Team Mate

  • Bring a Business Partner/Team Member that will be working with you 
  • * This is for partner/team members that will be working together (Not separate campaigns) 
  • ** Contact Damon For Details

$599 Additional

Payment Plans Available via :


 

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

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The Cons List

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  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
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Frequently Asked Questions

Will this work with the current market conditions?

Why are there so few spots? What if I miss this event?

How soon can I expect results after attending?

What if I am unable to travel, are there replays?

What Hotel is the Workshop at? I don't see the details

What ongoing support will I receive after I attend?

What if I'm not Technical?

Is Travel and Lodging Included in the Price?

Is this a facebook ads training?

What if Im a new or part-time agent?

What if I need a little more help or get stuck

What are the additional costs after the workshop to run my campaigns?



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